Effective Date: January 1, 2026 · Revised: October 27, 2026

Introduction and Scope

BEX Products, Inc. ("BEX," "we," "our," or "us") manufactures and sells door and cabinet hardware and operates bexproducts.com (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you interact with our Services, make purchases as a dealer or consumer, or otherwise communicate with us. By using our Services, you consent to the practices described here. If there is a conflict between our Terms & Conditions and this Privacy Policy, this Privacy Policy controls with respect to personal information.

Information We Collect

Information you provide directly. When you create an account, place an order, or contact customer service, we may collect:

• Contact details such as your name, billing and shipping addresses, phone number, and email address.
• Order and payment details including products ordered, payment confirmation, and invoice information. Card numbers are processed by third-party payment processors over SSL-encrypted connections.
• Account credentials and preferences such as your username, password, and security questions.
• Shopping activity, reviews, and support communications including items you view, add to your cart, or purchase, and the content of messages you send us.

Registration and ordering information is necessary to provide the Services; if you choose not to provide certain details, you may not be able to complete a purchase.

Information collected automatically. We collect usage data such as device type, operating system and browser version, IP address, network connection, pages visited, and time on page, using cookies, web beacons, pixels, and similar technologies. Cookies help us remember preferences, keep you logged in, manage carts, and analyze traffic. You can block or delete cookies in your browser, though this may reduce site functionality. We may also derive approximate location from your IP address.

Information from third parties. We may receive information from service providers (such as Shopify, our store platform, payment processors, and analytics providers), marketing and advertising partners, and shipping carriers. Information received from third parties is treated in accordance with this policy.

How We Use Personal Information

• To provide the Services: process payments, fulfill orders, arrange shipping, handle returns and exchanges, maintain your account, and remember your preferences.
• To communicate with you: provide customer support, send order and account notifications, and respond to inquiries.
• To improve the Services: troubleshoot, analyze usage, and tailor your experience.
• To send promotional emails you can opt out of at any time.
• For security and fraud prevention, and to comply with legal obligations and enforce our terms.

Analytics, Heatmaps, and Session Recordings

We use website analytics tools, including Microsoft Clarity, to understand how visitors interact with our site. These tools collect usage information such as pages viewed, clicks, taps, scrolling, and mouse movement, and may produce aggregated heatmaps and recordings of individual browsing sessions. Text entered into forms (such as login, address, and payment fields) is masked and is not captured in recordings. We use this information to improve the design, usability, and performance of our site. Microsoft processes this data as described in the Microsoft Privacy Statement. You can limit this collection through your browser's cookie settings and, where applicable, the opt-out mechanisms described in "Your Rights and Choices" below.

How We Disclose Personal Information

We share personal information only as necessary to provide our Services:

• Service providers and vendors that help operate our business, such as Shopify, IT and cloud providers, payment processors, analytics and email providers, fulfillment houses, and shipping carriers. They may use your information only to perform services for us.
• Business and marketing partners, including e-commerce platform providers, to personalize advertising and provide promotions, subject to their own privacy notices.
• Affiliates and corporate transactions within the BEX Products corporate group, or in connection with a merger, acquisition, asset sale, or financing.
• Legal and safety purposes, to comply with law, respond to lawful requests, enforce our terms, or protect rights.
• User-generated content you post publicly, such as reviews.
• With your consent or at your direction.

We do not sell, rent, or otherwise monetize your personal information. Customer data is not shared with third parties for their own promotional or marketing purposes. Mobile phone numbers and SMS opt-in consent are never shared with anyone for any purpose.

Relationship with Shopify

Our store is hosted by Shopify, which collects and processes personal information about your use of the Services to provide and improve them. Information you submit may be transmitted to Shopify and to service providers located outside your country. We also use certain Shopify enhanced features that draw on data from your interactions with our store, other merchants, and Shopify; for those features, Shopify is responsible for processing your information and responding to related rights requests. See the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Data Retention

We retain personal information as long as necessary to fulfill the purposes in this policy, including maintaining your account, processing orders, complying with legal obligations, resolving disputes, and enforcing agreements. Usage data may be retained for a shorter period unless needed for security or service improvement.

Security

We use physical, electronic, and administrative safeguards to protect personal information. Data transmitted through our site, including payment transactions, is protected by SSL encryption, and access within our organization is restricted to authorized personnel. No method of transmission or storage is completely secure, so we encourage you to use secure connections and strong passwords.

Your Rights and Choices

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal information; to restrict or object to processing; to withdraw consent; and to appeal a decision on your request. To exercise these rights, contact us using the details below. We may need to verify your identity, and we will not discriminate against you for exercising your rights. You may designate an authorized agent, subject to proof of authorization.

Targeted advertising opt-out. Depending on where you reside, you may opt out of the "sale" or "sharing" of personal information for targeted advertising at bexproducts.com/pages/data-sharing-opt-out. If you visit with the Global Privacy Control signal enabled, we treat it as an opt-out request for that browser and device, and for your account where we can associate it. We do not recognize other "Do Not Track" signals.

Communication preferences. You can unsubscribe from marketing emails using the link in any email. We may still send non-promotional messages about your orders or account.

Children's Privacy

We do not knowingly collect personal information from children under 13, and our Services are intended for adults. If you believe a child has provided us personal information, contact us and we will delete it. We do not have actual knowledge that we sell or share personal information of individuals under 16.

International Users and Data Transfers

BEX is based in the United States. We may transfer, store, and process personal information outside your state or country. For cross-border transfers we rely on legally recognized mechanisms such as standard contractual clauses or comparable safeguards.

Third-Party Websites and Links

Our site may link to third-party websites that operate independently of BEX Products. We do not control, endorse, or take responsibility for their privacy practices or content. Review their policies before providing personal information.

SMS / Text Messaging Terms

Our messaging program consists of conversational messages to answer questions, provide order and account updates, and offer support, sent from (855) 239-3667. Message frequency varies and message and data rates may apply. Reply STOP to cancel at any time; you will receive a one-time confirmation. Reply HELP for assistance, or contact support@bexproducts.com or privacy@bexproducts.com. Carriers are not liable for delayed or undelivered messages. Full messaging terms are in our Terms & Conditions.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. We will post the revised policy here and update the Effective Date. If you disagree with an updated policy, please stop using our Services.

Contact Us

Email: privacy@bexproducts.com (preferred)
Phone: (855) 239-3667, Monday–Friday, 9 a.m.–5 p.m. Pacific Time
Mail: BEX Products, Inc., 1301 N Broadway STE 32595, Los Angeles, CA 90012

If you have a complaint, you may also have the right to contact your local data protection authority.